Abstract

Impact of Bureau of Pharma PSU's India Affordable Cost Medicine Scheme on Economic Consumers

The purpose of the present study is aims to survey about the awareness; knowledge and perception of economic consumers and doctor’s knowledge about PMBJP generic drug scheme in India. Government of India addressed the issue of high priced branded medicines, which are costlier however economic peoples were not affordable to buy the medicines. In order to take care of people government of India established Pradhan Mantri Bharatiya Janaushadhi Pariyojana (PMBJP) scheme for all the consumers in the country with the purpose of high quality medicine at affordable cost, through stores of "Pradhan Mantri Bharatiya Janaushadhi Kendra’s" under the implementing agencies of Bureau of Pharma PSU’s India (BPPI) in different locale of the country. The survey consists of 21 questions including about awareness, perception, their experience and willingness to buy PMBJP medicines and their reasons. The sample size for the data collection of survey study was 300 respondents for the consumer perception study and from 90 respondents for the doctor’s perception study randomly selected belong to both urban and rural area in the state of TamilNadu, India. The study reviled that the economic consumers are showed positive note and happy about the scheme which will reduced their medical expenses and they are ready to buy the PMBJP generic medicines if the doctors prescribe the PMBJP generic medicine because its directly controlled by Government of India and economic consumers looking for to buy the PMBJP generic medicines as it is cheaper in price compared to branded one further, doctors also perceived that PMBJP generic medicines contain the same dose as the branded medicines.

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