Research Article
Impact of Bureau of Pharma PSU's India Affordable Cost Medicine Scheme on Economic Consumers
Author(s): Srinivasan P*
The purpose of the present study is aims to survey about the awareness; knowledge and perception of economic consumers and doctor’s knowledge about PMBJP generic drug scheme in India. Government of India addressed the issue of high priced branded medicines, which are costlier however economic peoples were not affordable to buy the medicines. In order to take care of people government of India established Pradhan Mantri Bharatiya Janaushadhi Pariyojana (PMBJP) scheme for all the consumers in the country with the purpose of high quality medicine at affordable cost, through stores of "Pradhan Mantri Bharatiya Janaushadhi Kendra’s" under the implementing agencies of Bureau of Pharma PSU’s India (BPPI) in different locale of the country. The survey consists of 21 questions including about awareness, perception, their experience and willingness to buy PMBJP medic.. Read More»
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